Or the pitfalls to avoid when adopting a customer focused marketing approach in B2B marketing.
Shifting from a product to customer focused strategy to add real value is well documented. However how do you turn the theory into reality?
For any B2B company this is no mean feat. But add in the complexity of marketing on a global scale, with multiple distribution layers and myriad internal stakeholders and the pitfalls become wider and deeper.
There are some key learnings we have made along the way of helping some of our B2B clients adopting a customer centric approach.
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