Palmer
Hargreaves
CEO Linkedindex CEO Linkedindex FTSE100
PR & Content Lead
John Edden

There’s a revolution going on in consumer marketing. Global brands are not just embracing criticism from consumers; they’re positively showing off about it. 

Channel Four is the latest organisation to use consumer criticism to aid the perception of its brand. A video published through social media shows four stars reading out genuine complaints received from viewers.

The criticisms range from "They’re not real athletes", delivered by Paralympic swimmer Ellie Simmonds to “I’m not homophobic… but do we have to have gay kissing at dinnertime?” delivered by Hollyoaks actor Kieron Richardson. At the end of the short film, the simple message “Channel 4 was set up to be different. Complaints welcome.”

The video has quickly gone viral, attracting thousands of views online and fast becoming the talk of social media.

However, Channel 4 is not the only brand to turn negative comments into a positive marketing campaign. Both KFC and more recently Carslberg, have both promoted negative social media comments to send a clear to message to fans before launching new products – effectively stating “we heard your complaints and we responded.” On this occasion though, Channel 4 shows no signs of remorse and is not promising to change its television content; moreover, it is grateful for the comments which it believes demonstrates that the brand is achieving its mission of being an alternative broadcaster.


What does this mean for marketing?

Ask any marketing or public relations professional what to do in the event of a brand being the subject of bad news and they’ll all give you a similar answer (or at least the good ones will!) – don’t deny an accusation that is correct. Admit it, apologise, demonstrate guilt and importantly, communicate how you will do things differently moving forward. Such advice is exactly what KFC and Carlsberg followed when they confidently said to their audiences you don’t like our products. We hear you. We’re changing them. It’s sound advice but as Channel 4 demonstrates, perhaps it’s no longer enough.

In today’s digital age, consumers and more importantly, customers, have easier access to businesses than they have ever had before and as social media has proven throughout the past few years – mass complaints can force action. But more than that, the uptake of digital technologies means that even large corporations such as Channel 4 are no longer able to hide behind their own status. Customers now expect the human touch from businesses, a personalised and digitised customer experience and instant feedback.

Channel 4 demonstrates this in a powerful way. It shows that executives have the humbleness and the self-esteem required to laugh at themselves, perhaps one of the most human traits of all. The fact is, the business has followed some other sound marketing advice – ensure brand consistency at all times. Even as far back as 1982 when it launched, Channel 4 has confidently stated that it exists to do television differently. It’s a vision the business has retained throughout the past 37 years and now, in the digital age, it has more proof than ever that it is delivering on this aim.

As the saying goes if you haven’t offended somebody by noon each day, then you aren’t marketing hard enough. The fact is, Channel Four understands its audience in such depth that it welcomes criticism. In the eyes of the brand, if you’re offended then it’s not for you. Those who aren’t offended are exactly the people we’re targeting and it demonstrates that we are marketing our product and producing content effectively. 

...if you haven’t offended somebody by noon each day, then you aren’t marketing hard enough.

What does this mean for B2B marketing?

It means that complaints are not the end of the world. They should be listened to, they should be responded to and in many aspects of marketing, they can also be inevitable. Brands need to have a focus on their target audiences and customer base and consistently and confidently deliver content and information that will appeal to that demographic. It won’t suit everyone and it may even offend people, but if they are not the intended recipient, any feedback will not affect your brand position. On some occasions, there’s even opportunity to turn a negative into a positive and engage with your audience in a deeply human way.

If your brand attracts negative press, honesty is always the best policy but there may be an opportunity next time to feed a tongue-in-cheek marketing campaign. After all, criticism is the new compliment.

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Press Releases

  • Top ten performing FTSE CEOs on LinkedIn revealed in new report


    • 1,035 number of posts and 133,503 engagements and interactions analysed over a 12-month period to identify top corporate communicators
    • Bernard Looney of BP reaches summit of inaugural annual FTSE 100 CEO LinkedIndex
    • Heightened focus on executive communication in times of volatility and uncertainty   



    The FTSE 100 CEO LinkedIndex 2023, the UK’s first authoritative report examining the LinkedIn activity of Britain’s business leaders, has been published, revealing which FTSE CEOs are leading the charge on the social media platform.  

    BP CEO Bernard Looney tops the list of best performing CEOs, which has been calculated using a methodology based on criteria including follower numbers, post engagement and interaction with comments, in addition to originality and variety of content.  

    The top ten performers featured within the report are listed as follows: 

    • Bernard Looney, BP
    • Ondrej Vlcek, Avast Group
    • Ben Van Beurden, Shell
    • Bill Winters, Standard Chartered
    • Noel Quinn, HSBC
    • Steve Hare, Sage
    • Alan Jope, Unilever
    • Alison Rose, Natwest
    • Emma Walmsley, GSK
    • Peter Herweck, AVEVA



    The list of the FTSE 100 Top 10 CEO LinkedIndex 2023
    The FTSE 100 Top 10 CEO LinkedIndex 2023

    Compiled by international marketing communications agency, Palmer Hargreaves, the FTSE 100 CEO LinkedIndex 2023 is the outcome of detailed analysis of FTSE CEO LinkedIn profiles during the period 1 June 2021 to 1 June 2022. The research aims to shine a light on the demographic make-up of top UK CEOs, while providing qualitative and quantitative insights into their online communication styles and patterns of behaviour. It also builds on the success of the original annual CEO LinkedIndex report launched by Palmer Hargreaves DE in 2021, which undertook a similar exercise, focusing on CEOs within the DAX in Germany.   


    Some key findings of the report include: 

    • 20% of the top 10 listed CEOs are women, despite being vastly underrepresented (9%) within the FTSE 100
    • The majority of FTSE CEOs are not present on any other social media platform beyond LinkedIn
    • 23% of FTSE CEOs have no visible LinkedIn profile
    • Strategic and commercial performance was the most common topic for top 10 CEOs, while sales-related content accounted for only a tiny minority of LinkedIn posts 


    The report also paints a picture of the profile of Top 100 UK FTSE business leaders, who are on average: 

    • Male
    • British
    • London-based
    • 55 years of age
    • In post for 5.8 years
    • Educated to Masters level


    Simon Tierney, Managing Director of Palmer Hargreaves UK, said: “Our research provides an exciting snapshot of how Britain’s business leaders are using LinkedIn to enhance their personal brand and that of their organisation. Against a backdrop of continuous uncertainty and volatility, there is a growing expectation that top figures from the business world should make their voices heard via digital channels, and here we see how some are achieving greater success than others in this regard. 

    “This report marks the beginning of an annual series that will closely monitor the evolution of LinkedIn as a platform for top executives, and of the composition of the FTSE 100, providing us with a better understanding of the communications and business landscape.”

     

    Download the free report and enjoy Palmer Hargreaves' showcase of the top FTSE 100 CEO LinkedIn profiles.

  • Palmer Hargreaves hires two dedicated AI prompters


    • Global marketing agency invests in growing its expertise with generative AI
    • Valeriia Volkovaia starts as AI Prompt Engineer and Karoline von dem Bussche joins as AI Prompt Editor
    • Hires signal growing confidence in AI’s role in business communications

    International marketing agency Palmer Hargreaves has made a step forward in the AI-powered communications space by creating and filling two AI (artificial intelligence) prompting positions. 

    This marks out Palmer Hargreaves as an emerging centre of AI expertise within the global B2B marketing space. Though many agencies are already exploring or experimenting with the possibilities of AI-assisted content, Palmer Hargreaves is one of the first to make AI a core part of its business both strategically and operationally, backed up by a significant hiring investment. 

    And, amid anxious industry conversations about how AI will affect the future of business communication, the move is a show of confidence that it can be a force for good and is set to become an accepted and sustainable part of the marketing landscape. 

    TWO ROLES COVER AI FROM STRATEGIC AND TACTICAL ANGLES

    Two newly hired team members will work exclusively with AI in a business context across the agency’s international footprint, including the teams at Palmer Hargreaves’ UK headquarters in Leamington Spa and German office in Cologne


    PH AI prompters Valeriia Volkovaia and Karoline von dem Bussche.

    AI prompters Valeriia Volkovaia (left) and Karoline von dem Bussche (right). Photo credit: Studio Ignatov

    Valeriia Volkovaia joins as AI Prompt Engineer, bringing a wealth of AI-specific understanding and experience. She gained experience with machine learning as a junior software developer at Speech Technology Center, then put this knowledge to use in a master's degree in media informatics at RWTH Aachen University, during which she trained large language models for automatic speech recognition.  At Palmer Hargreaves, Valeriia will oversee AI from a technical and strategic perspective, leading the development of new business models and application areas for AI tools. She will also train local AI systems with her own content, evaluate current providers, track upcoming AI developments in the communications sector, and advise colleagues and clients on AI use cases, opportunities and pitfalls.  

    Meanwhile, Karoline von dem Bussche joins as AI Prompt Editor, running AI projects in day-to-day business. With a career history including 15 years in exhibition design with TRIAD, and most recently a role as senior editor at multi-channel communications agency Ressourcenmangel, she specialises in developing a close understanding of client needs and translating them into real-world brand executions. 

    At Palmer Hargreaves, she will bring multimedia generative AI capabilities to a range of client projects. She will also work together with clients to develop, optimise and realise AI-assisted concepts, and raises awareness of the topic internally through workshops and knowledge-sharing mechanisms.  

    DELIVERING THE CURATED AI EXPERIENCE TO CLIENTS 

    “AI tools deliver exciting opportunities for the communications industry, even if there are questions about their long-term effects,” said Iris Heilmann, Managing Director and co-owner of the Palmer Hargreaves Group. “Already, their rapid development has driven us to reflect on our creative work. We are grateful to have two talented new colleagues who will support us on this journey.”  

    Simon Tierney, Managing Director, Palmer Hargreaves UK, said: “Our internal discussions about AI have confirmed two things: that it has huge potential, but that it needs steering. We envision a powerful and long-lasting role for AI as something that assists and accentuates human creativity, rather than replacing it. By growing the international agency with AI-centric roles, our mission is to get the best out of AI and ultimately enable our clients to benefit to a greater scale and scope than they otherwise could.”  

  • Palmer Hargreaves goes globetrotting with new client to promote UK automotive sector

    International full-service marketing agency Palmer Hargreaves (PH) has won a new PR brief with the Advanced Propulsion Centre UK (APC) to raise the profile of pioneering UK automotive SMEs on a global scale. The brief, which includes social media content support, will raise awareness of an international events programme aimed at creating new business opportunities and positioning the UK as a global leader in low-carbon automotive technologies.  

    Under the banner of the UK Pavilion, a consortium of some of Britain’s most exciting automotive SMEs, the campaign will showcase how the UK is leading the way towards a new, electrified and autonomous automotive future. 

    As part of this, PH will work closely with APC to amplify the success stories of each of the UK Pavilion exhibitors, helping to build a wider narrative around the strengths of the UK as a centre for automotive innovation and what it can offer to potential partners from across the globe. This comes at a crucial time for the UK economy amid aims to build new alliances following the country’s departure from the EU. Against the backdrop of the ongoing climate crisis, developing such partnerships will be vital to the UK’s future economic prospects, as it looks to accelerate its transition towards a low-carbon economy while cementing its status as a leader in the development of green technologies. 

    Render of UK Pavilion exhibition

    Render of UK Pavilion exhibition

    Simon Tierney, managing director at Palmer Hargreaves UK, said: “Automotive is part of our DNA as an agency. Working with automotive businesses over the past few decades has given us a unique perspective on the challenges facing the sector and we are proud to have been selected on the strength of our track record within this space. Our multi-channel expertise will prove invaluable in helping us to elevate the messages of the UK Pavilion and its exhibitors, in what is an incredibly exciting campaign for PH. We look forward to playing an important part in giving a voice to the UK automotive industry, while supporting the transition towards a cleaner, more sustainable future for the UK economy.”

    Philippa Oldham, Stakeholder Engagement Director at APC, said: “Palmer Hargreaves is an agency we have been aware of for some time now and we were impressed by their extensive knowledge of and pedigree in the automotive sector. We have quite a busy events programme over the next few months and are delighted to have found a partner who can help us showcase the UK’s expertise in low-carbon vehicle technology development.”

    Due to run between May and October 2022, the international events programme will span up to six countries, with the UK Pavilion making its first outing at the JSAE Exhibition and Congress in Yokohama, Japan later in May, with names such as SBD Automotive, Continental Engineering Services, Flettner Ventilator Limited, Pickering Interfaces LTD, Constellium, Saietta[JD1] , showcasing the best and brightest in UK automotive manufacturing. Depending on COVID restrictions, the campaign will also include the following events:

    • EVS35, Norway
    • Battery Show Europe, Germany
    • Battery Cells and Systems Expo, UK
    • LCV, UK
    • Battery Show America, USA
    • Auto Expo, India
    • DIFA, Korea




    About Palmer Hargreaves

    Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.

    About the Advanced Propulsion Centre UK

    The Advanced Propulsion Centre (APC) collaborates with UK government, the automotive industry and academia to accelerate the industrialisation of technologies, supporting the transition to deliver net-zero emission vehicles.

    Since its foundation in 2013, APC has funded 170 low-carbon projects involving 402 partners, working with companies of all sizes, and has helped to create or safeguard nearly 50,000 jobs in the UK. The technologies developed in these projects are projected to save over 288 million tonnes of CO2, the equivalent of removing the lifetime emissions from 12 million cars.

  • Senior leadership re-shuffle at Palmer Hargreaves as it embarks on Asia Pacific joint venture

    Palmer Hargreaves (PH) has promoted Strategic Development Director Simon Tierney to the role of Managing Director of its UK operation, while incumbent Managing Director Mark Dale will lead on the growth of a new PH OneMagnify joint venture in his new remit as Director of International Business. 

    As part of PH OneMagnify, Palmer Hargreaves and OneMagnify, who each hold 50 percent of the joint venture, will combine their existing China offices to create a new joint Asia-Pacific HQ based in Singapore. The launch enhances the global reach of Palmer Hargreaves with offices established in Leamington Spa in the UK, Cologne in Germany and the Asia-Pacific region, with a satellite presence in other countries such as Italy and Spain. 

    Simon Tierney, Manager Director, and Mark Dale, Director International Business at Palmer Hargreaves

    Simon Tierney and Mark Dale at Palmer Hargreaves UK office in Leamington Spa.

    Throughout its global locations, Palmer Hargreaves works with clients which span a variety of highly complex industries including automotive, industrial, agricultural and IT. The launch of its new Asia-Pacific joint venture will also create opportunities to acquire new clients, as the firm looks to leverage the experience and market knowledge of its international team to further strengthen its fully integrated global proposition. 

    Tierney becomes UK Managing Director 

    Tierney joined Palmer Hargreaves in 2010 and has since risen through the ranks in a variety of client and strategic roles that have equipped him with an in-depth understanding of PH clients, the inner workings of the business, and the skills to lead the next phase of its evolution. His focus will be on growing the UK team and bringing together its expertise in strategy, content, creative and planning to expand its portfolio of clients. 

    Dale, who was instrumental in the initial creation of Palmer Hargreaves‘ previous China office, steps into an international role and will oversee the global expansion of the agency, fostering collaboration between different teams and countries. He will continue to play an active role in the day to day running of the UK operation.  

    Building on partnership 

    The new PH OneMagnify joint venture will see Palmer Hargreaves build on a successful track record of collaborating with technology and data-driven marketing specialist OneMagnify, furthering a partnership that began several years ago. Due to the high degree of digitisation in Asia, PH OneMagnify sees the partnership as a prime opportunity to embed pioneering digital marketing technologies and metrics into its activities. The joint venture will also draw upon the collective resources and expertise of both parent companies’ respective networks. 

    Simon Tierney, Manager Director, UK at Palmer Hargreaves, said: “As an agency, our real strength lies in our ability to collaborate effectively with our colleagues in other countries to achieve exceptional results for our clients. This has been influential in the growth of our UK business throughout the past few years and the new partnership with OneMagnify enables us to occupy a unique global position within the agency world.” 

    Mark Dale, Director, International Business at Palmer Hargreaves, added: “Given that so many of our clients have exposure to APAC, our decision to partner with OneMagnify to strengthen our presence across Asia makes perfect sense from a client service point of view. With our integrated service portfolio, our unique offer will enable the businesses we work with to make the most of the opportunities in this region. Our ability to operate on a truly global scale provides us with a clear advantage in the marketplace as we look to expand and cement our reputation as a full-service agency with a talent for delivering simple and effective communications solutions for clients in highly complex industries.”

  • Palmer Hargreaves and OneMagnify form joint venture


    • The international communications agency from Cologne and the company from Detroit, USA, which specializes in technology and data-driven marketing, bundle their competencies.
    • Both companies have been cooperating for a number of years and currently have joint customer projects.
    • Caroline Tan (Palmer Hargreaves) and Oscar Gao (OneMagnify) take over the management, Mark Dale, Director International Business, has overall responsibility. 

    The joint venture, called PH OneMagnify, is based in Singapore. At the same time, the existing locations of the two companies in Shanghai will merge. PH OneMagnify in China becomes a wholly owned subsidiary of the Singapore joint venture. Palmer Hargreaves and OneMagnify each hold 50 percent of the joint venture, and the team will initially consist of around 20 people.

    The new company will be jointly managed locally by Operations Director Caroline Tan, who was previously responsible for the Chinese site of Palmer Hargreaves, and Business Development Director Oscar Gao, previously responsible for OneMagnify's business in China. Both report to Mark Dale, Director International Business at Palmer Hargreaves, who has overall responsibility for the joint venture.

    The two companies have been working together for a number of years and develop tailor-made communication solutions that rely on the latest technologies and data processing. Due to the high degree of digitization in Asia, Palmer Hargreaves and OneMagnify see the joint venture as an innovation center for the development of digital marketing technologies and measures, all of which are locations of the two

    Companies can benefit. At the same time, PH OneMagnify can draw on the expertise and resources in the network of the parent companies. This includes, for example, the development unit in Chennai, India, which provides IT and programming capacities in a flexible and scalable manner.

    Jörn Langensiepen, CEO of Palmer Hargreaves: “The merger is part of a joint growth strategy for the two companies in Asia. Of course we would like to win new customers in Asia through this partnership. Above all, we would like to offer our international clients even better services. Many of them are either already active in Asia or interested in the market there. With our integrated service portfolio, we can help our customers to make the most of the opportunities in this region. "

    The first customer projects are already running

    PH OneMagnify is currently developing and implementing a marketing platform for the Ford International Markets Group (IMG). From its location in Bangkok, IMG serves numerous markets in Asia, Africa and the Middle East. The marketing platform will initially be rolled out in Thailand and South Africa, with a launch imminent in other regions. Other PH OneMagnify customers include Porsche China and Maserati China.

    Both Palmer Hargreaves and OneMagnify have grown above average in recent years and are successfully represented in China with their own agencies. The new joint venture offers customers from all industries the common range of activities from strategy, creation, content and digital expertise and interlinks it with technology solutions and analysis methods in order to achieve measurable results.

    Not only do the services of the two companies complement each other, the corporate culture and philosophy are also similar. "We are united by high quality standards and an attitude that focuses on customer service," says Mark Petroff, CEO of OneMagnify. “The reason why our collaboration has been so successful in the past is our shared visions and values. The establishment of PH OneMagnify illustrates this and enables us to provide convincing communication


    Mark Dale, Mark Petroff, and Jörn Langensieper

    Mark Dale, Director International Business Palmer Hargreaves, Mark Petroff, CEO of OneMagnify and Jörn Langensieper, CEO of Palmer Hargreaves.

    About Palmer Hargreaves

    Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.

  • Leamington agency bolsters digital expertise with new hires

    Leamington-based full service marketing agency Palmer Hargreaves has expanded its digital capabilities following a duo of hires specialising in SEO and digital marketing.

    The move comes following a trend from clients looking to move traditional events and marketing campaigns online as a result of the Coronavirus pandemic. According to the agency, businesses in all sectors are increasingly looking for new and innovative ways to engage their audiences through digital marketing focused on every stage of the customer journey.

    To bolster the agency’s skills and experience in this field, Palmer Hargreaves has appointed Marta Sainz to the role of Digital Manager. Sainz offers skills in all things digital and SEO with a focus on implementing seamless online strategies and maximising website traffic and conversion. She explained, “I am currently learning as much as I can about our clients’ specific needs and look forward to supporting their output with tailored SEO strategies and comprehensive training, so they too can understand the best approach for digitally-optimised marketing campaigns.”

    Sainz has been joined by Miriam Sciascia, who joins the team as an Account Manager. The native Italian retains over 8-years of experience in international project management, leading online and offline campaigns and events.

    Palmer Hargreaves has also continued to expand its customer base throughout the past few months, taking a dynamic approach to marketing and working closely with clients across the mobility sector to help them refocus marketing campaigns and reach new audiences in novel ways. This has included more collaborative work with the company’s international offices in Germany and China, something made possible by this new emphasis on digital communication.

    Managing Director in the UK, Mark Dale, commented: “It’s been challenging times for everyone, but to see our business constantly evolving and growing in all sorts of directions is really encouraging. Virtual pitches, meetings and international collaborations are now customary and alongside this we’ve thrown ourselves into the digital sphere with our clients, constantly assessing ways to bring more of their business online too. As a result we’re all benefitting and the new additions to the team will only enhance this.”

    Marta Sainz, Digital Manager
    Miriam Sciascia, Account Manager

    About Palmer Hargreaves

    Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.

  • Palmer Hargreaves appoints former Spark 44 AD

    Full service communications agency Palmer Hargreaves has bolstered its senior team with the appointment of Julie Stanford as Account Director. Stanford joins following senior roles at Spark 44, Epsilon and Cogent Elliott, having also spent time working within Jaguar Land Rover.

    The appointment follows a period of significant growth throughout 2019, during which Palmer Hargreaves experienced a 30% increase in both turnover and personnel. Stanford will be helping the agency continue this upward trajectory, working with senior management and account handling teams to continue to exceed client expectations, solving complex marketing problems both creatively and measurably.

     Julie Stanford commented: “Palmer Hargreaves has enjoyed impressive international growth over the past 12 months. Joining the company presents a unique opportunity to work on some vibrant and exciting b2b brands, working with talented colleagues and individuals all over the world. "

     The move represents something of a homecoming as Stanford returns to Palmer Hargreaves after last working for the business in 2008. Since then, the company has expanded in both geography and services, opening offices in Brazil and China and evolving from a traditional advertising agency to a full service communications partner; encompassing strategy, content, creative and digital.

     "The true sign an agency is doing well is when it can attract back some of the best marketing talent that has previously worked for it," said Mark Dale, Managing Director, Palmer Hargreaves. “Julie spent more than ten years at Palmer Hargreaves before leaving in 2008 to gain a range of agency experience in London and the Midlands. It's great to welcome her back years later into an agency that has evolved over that time just as much as her skillset and experience has. "


    Julie Stanford

    About Palmer Hargreaves:

    Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne) and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.

  • Communications agency eyes £1.5m turnover

    A Midlands-based full service communications agency is on track to reach £ 1.5m turnover by the end of the year, following 30% growth in both turnover and personnel.  

    Leamington-based B2B marketing specialist Palmer Hargreaves has enjoyed a year of significant expansion to date, following the acquisition of new clients in the transportation and financial services sectors. A growing client portfolio has led to increase in team members and puts the company on track to exceed £ 1.5m turnover this year. 

    To support increased demand, several new faces have joined the company, with new recruits joining account handling, creative and PR teams.

    The news comes hot-on-the-heels of Palmer Hargreaves' inclusion in the top 50 fastest growing companies in Coventry and Warwickshire. The agency scored 29th place in the list compiled by accountancy and business advisory firm BDO LLP.  

    Mark Dale, Managing Director at Palmer Hargreaves, commented: "The B2B environment is becoming ever-more challenging with more complex distribution channels, complicated supply chains and global market changes. As a result, it is becoming more and more difficult for the most effective way, to the right people.

     "Our focus on solving these complex issues through integrated and original marketing solutions is paying dividends with improved rates of new business and client retention. With a powerful team working in the UK and supporting our overseas offices in Germany, Brazil, China and Russia, we're enjoying one of our busiest and most exciting years yet. "


  • Leamington business on the Road to Zero

    A full service marketing agency based in Leamington swapped its gasoline and diesel vehicles for an all-new electric taxi as part of its own zero emissions challenge.

    Staff from Palmer Hargreaves spent two weeks travelling to work, meetings, the shops and just about anywhere in the electric taxi, even using it to do the afternoon school run. By simply carpooling to work one morning, six members of the team were able to shorten a combined 100-mile journey to the office into just 40 miles, with no CO² emissions en route. The exercise was part of a fortnight of activities held by the agency to celebrate winning a brief to promote the new TX Electric Taxi on behalf of Coventry-based LEVC (London Electric Vehicle Company).

    Mark Dale, Managing Director of Palmer Hargreaves, commented: “What better way to immerse ourselves in a new client’s business than by quite literally taking their product for a test-drive? 

    “We were surprised at the amount of miles and subsequent emissions that we all reach simply by going about our daily duties. It’s the small journeys like that trip to work or the weekly drive to the supermarket, which can really contribute to reducing the UK’s CO² output when completed in an electric vehicle, rather than a typical combustion engine.”

    The Leamington agency’s zero emissions challenge came at a topical time, with Birmingham and Coventry gearing up for their own Clean Air Zones, which will see drivers of high polluting cars subject to a surcharge when entering the cities. By encouraging black cab drivers to invest in the new TX electric taxi from LEVC, a significant reduction in emissions can be reached within urban areas. Just recently, the UK government promised to reduce road tax for electric taxis in a bid to increase uptake and improve air quality.

     

    People sitting in a taxi

    About Palmer Hargreaves:

    Palmer Hargreaves is an international full service marketing agency with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.


    About the TX, from LEVC:

    The TX, LEVC’s new taxi, combines the company’s expertise as a manufacturer of urban commercial vehicles with proven electric vehicle technology and the latest in advanced material manufacturing. 

    As well as improving the city’s air quality, TX customers and their passengers will benefit from the TX’s new multi-filter system that works to remove gases and particles from the incoming air. Also, an in-built air quality sensor automatically closes the external air intake if it detects increased levels of pollution in the outside air – protecting passengers, and the driver, from the capital’s often poor-quality air. 

    The TX uses eCity technology which combines a small petrol generator (known as a “range-extender”) with a class leading battery and proven electric powertrain. The eCity platform will give drivers a range of up to 344 miles.  

  • Palmer Hargreaves 'picks up' electric taxi account

    Electric taxi company LEVC (London Electric Vehicle Company) has appointed international full service marketing agency Palmer Hargreaves to help generate test drives of its new electric taxi across Birmingham, Manchester and London.  

    The agreement follows a highly competitive pitch, from which Palmer Hargreaves was selected as the lead agency for an emotional campaign promoting both LEVC‘s electric and used diesel vehicles. Through a combination of traditional and new media advertising plus targeted content marketing, Palmer Hargreaves hopes to help Britain’s taxi drivers find the right mobility solutions to suit their evolving needs. 

    The campaign will be implemented throughout the next 12 months with scope for the agency to take LEVC’s proposition overseas with the support of its offices in Germany and China. 

    Mark Dale, Managing Director at Palmer Hargreaves UK, commented: “LEVC is an exciting new account for us, which enables us to work in a sector experiencing rapid transformation. There are few things as iconic as the classic Hackney carriage and those who work in these vehicles are extremely proud of their heritage and stature. Working closely with LEVC, we want to help drivers retain this pride with a new electric cab that perfectly supplements existing diesel options.”

    Leighton King, Commercial Director at LEVC added: “Palmer Hargreaves delivered a strong, strategic response to our brief and demonstrated a clear understanding of the challenges affecting both taxi drivers and the wider mobility marketplace. We’re looking forward to working with them to roll out their exciting ideas.”

    Mark Dale and Leighton King in front of the TX

    Mark Dale and Leighton King in front of the TX electric taxi.

Media Material

  • Corporate Profile

    Palmer Hargreaves – complex solved.

    Palmer Hargreaves is an international B2B marketing communications agency that specialises in working with clients in complicated marketing environments. We have a team of over 180 people working in the UK, Germany and China. We combine a broad spectrum of services – strategy, creative, content and digital – with in-depth expertise and knowledge in the agriculture, IT, automotive and manufacturing industries. Whether it’s marketing communications, PR, marketing technology or digital, well-known brands have trusted us for many years. 

PALMER HARGREAVES (uk) ltd TERMS & CONDITIONS FOR THE SUPPLY OF GOODS AND SERVICES 

1. INTERPRETATION 
1.1 Definitions. In these Conditions, the following definitions apply:
Business Day: a day (other than a Saturday, Sunday or a public holiday) when banks in London are open for
business.
Commencement Date: has the meaning set out in clause 2.2.
Conditions: these terms and conditions as amended from time to time in accordance with clause 16.8.
Contract: the contract between Palmer Hargreaves and the Customer for the supply of Goods and/or
Services in accordance with these Conditions.
Customer: the person or firm who purchases the Goods and/or Services from Palmer Hargreaves.
Deliverables: the deliverables set out in the Order or otherwise agreed in writing between Palmer
Hargreaves and the Customer.
Delivery Location: has the meaning set out in clause 5.1.
Force Majeure Event: has the meaning given to it in clause 16.1(a).
Goods: the goods (or any part of them) set out in the Order.
Goods Specification: any specification for the Goods, including any relevant plans or drawings, that is
agreed in writing by the Customer and Palmer Hargreaves.
Intellectual Property Rights: all patents, rights to inventions, utility models, copyright and related rights,
trade marks, service marks, trade, business and domain names, rights in trade dress or get-up, rights in
goodwill or to sue for passing off, unfair competition rights, rights in designs, rights in computer software,
database right, topography rights, moral rights, rights in confidential information (including know-how and
trade secrets) and any other intellectual property rights, in each case whether registered or unregistered and
including all applications for and renewals or extensions of such rights, and all similar or equivalent rights or
forms of protection in any part of the world.
Order: the Customer’s order for the supply of Goods and/or Services, as set out in the Customer’s purchase
order form, or the Customer’s written acceptance of Palmer Hargreaves’ quotation, or overleaf, as the case
may be.
Services: the services, including the Deliverables, supplied by Palmer Hargreaves to the Customer as set
out in the Service Specification.
Service Specification: the description or specification for the Services provided in writing by Palmer
Hargreaves to the Customer.
Palmer Hargreaves: Palmer Hargreaves (UK) Limited, registered in England and Wales with company
number 03252935.
Palmer Hargreaves Materials: has the meaning set out in clause 8.1(g).

1.2 Construction. In these Conditions, the following rules apply:
(a) a person includes a natural person, corporate or unincorporated body (whether or not having
separate legal personality);
(b) a reference to a party includes its successors or permitted assigns;
(c) a reference to a statute or statutory provision is a reference to such statute or statutory provision
as amended or re-enacted. A reference to a statute or statutory provision includes any subordinate
legislation made under that statute or statutory provision, as amended or re-enacted;
(d) any phrase introduced by the terms including, include, in particular or any similar expression shall be
construed as illustrative and shall not limit the sense of the words preceding those terms; and
(e) a reference to writing or written includes faxes and e-mails.

2. BASIS OF CONTRACT
2.1 The Order constitutes an offer by the Customer to purchase Goods and/or Services in accordance with
these Conditions.
2.2 The Order shall only be deemed to be accepted when Palmer Hargreaves issues written acceptance of the
Order at which point and on which date the Contract shall come into existence (Commencement Date).
2.3 The Contract constitutes the entire agreement between the parties. The Customer acknowledges that it has
not relied on any statement, promise or representation made or given by or on behalf of Palmer Hargreaves
which is not set out in the Contract.
2.4 Any samples, drawings, descriptive matter or advertising issued by Palmer Hargreaves and any descriptions
of the Goods or illustrations or descriptions of the Services contained in Palmer Hargreaves’ catalogues or
brochures are issued or published for the sole purpose of giving an approximate idea of the Services and/or
Goods described in them. They shall not form part of the Contract or have any contractual force.
2.5 These Conditions apply to the Contract to the exclusion of any other terms that the Customer seeks to
impose or incorporate, or which are implied by trade, custom, practice or course of dealing.
2.6 Any quotation given by Palmer Hargreaves shall not constitute an offer, and is only valid for a period of 45
from its date of issue.
2.7 All of these Conditions shall apply to the supply of both Goods and Services except where application to one
or the other is specified.

3. SUPPLY OF SERVICES
3.1 Palmer Hargreaves shall provide the Services to the Customer in accordance with the Service Specification
in all material respects.
3.2 Palmer Hargreaves shall use its reasonable endeavours to meet any performance dates for the Services
which are agreed by Palmer Hargreaves in writing, but any such dates shall be estimates only and time shall
not be of the essence for the performance of the Services.
3.3 Palmer Hargreaves shall have the right to make any changes to the Services which are necessary to comply
with any applicable law or safety requirement, or which do not materially affect the nature or quality of the
Services, and Palmer Hargreaves shall notify the Customer in any such event.
3.4 Palmer Hargreaves warrants to the Customer that the Services will be provided using reasonable care
and skill.

4. GOODS
4.1 The Goods are described in the Goods Specification.
4.2 To the extent that the Goods are to be manufactured in accordance with a Goods Specification supplied
by the Customer, the Customer shall indemnify Palmer Hargreaves against all liabilities, costs, expenses,
damages and losses (including any direct, indirect or consequential losses, loss of profit, loss of reputation
and all interest, penalties and legal and other professional costs and expenses) suffered or incurred by
Palmer Hargreaves in connection with any claim made against Palmer Hargreaves for actual or alleged
infringement of a third party’s intellectual property rights arising out of or in connection with Palmer
Hargreaves’ use of the Goods Specification. This clause 4.2 shall survive termination of the Contract.
4.3 Palmer Hargreaves reserves the right to amend the Goods Specification if required by any applicable
statutory or regulatory requirements.

5. DELIVERY OF GOODS
5.1 Palmer Hargreaves shall deliver the Goods to the location set out in the Order or such other location as the
parties may agree (Delivery Location) at any time after Palmer Hargreaves notifies the Customer that the
Goods are ready.
5.2 Delivery of the Goods shall be completed on the Goods’ arrival at the Delivery Location.
5.3 Any dates quoted for delivery of the Goods are approximate only, and the time of delivery is not of the
essence. Palmer Hargreaves shall not be liable for any delay in delivery of the Goods that is caused by
a Force Majeure Event or the Customer’s failure to provide Palmer Hargreaves with adequate delivery
instructions or any other instructions that are relevant to the supply of the Goods.
5.4 If Palmer Hargreaves fails to deliver the Goods, its liability shall be limited to the costs and expenses
incurred by the Customer in obtaining replacement goods of similar description and quality in the cheapest
market available, less the price of the Goods. Palmer Hargreaves shall have no liability for any failure to
deliver the Goods to the extent that such failure is caused by a Force Majeure Event the Customer’s failure
to provide Palmer Hargreaves with adequate delivery instructions for the Goods or any relevant instruction
related to the supply of the Goods.
5.5 If the Customer fails to accept or take delivery of the Goods within three Business Days of Palmer
Hargreaves notifying the Customer that the Goods are ready, then except where such failure or delay is
caused by a Force Majeure Event or by Palmer Hargreaves’ failure to comply with its obligations under the
Contract in respect of the Goods:
(a) delivery of the Goods shall be deemed to have been completed at 9.00 am on the third Business Day
following the day on which Palmer Hargreaves notified the Customer that the Goods were ready; and
(b) Palmer Hargreaves shall store the Goods until delivery takes place, and may, at its absolute discretion,
charge the Customer for all related costs and expenses (including insurance).

6. QUALITY OF GOODS
6.1 Palmer Hargreaves warrants that on delivery the Goods shall conform in all material respects with the
Goods Specification.
6.2 Subject to clause 6.3, if:
(a) the Customer gives notice in writing within a reasonable time of discovery that some or all of the
Goods do not comply with the warranty set out in clause 6.1;
(b) Palmer Hargreaves is given a reasonable opportunity of examining such Goods; and
(c) the Customer (if asked to do so by Palmer Hargreaves) returns such Goods to Palmer Hargreaves’
place of business at the Customer’s cost,
Palmer Hargreaves shall, at its option, repair or replace the defective Goods, or refund the price of the
defective Goods in full.
6.3 Palmer Hargreaves shall not be liable for the Goods’ failure to comply with the warranty in clause 6.1 if:
(a) the Customer makes any further use of such Goods after giving a notice in accordance with
clause 6.2;
(b) the defect arises as a result of Palmer Hargreaves following any drawing, design or instructions
supplied by the Customer;
(c) the Goods differ from the Goods Specification as a result of changes made to ensure they comply
with applicable statutory or regulatory standards.
6.4 Except as provided in this clause 6, Palmer Hargreaves shall have no liability to the Customer in respect of
the Goods’ failure to comply with the warranty set out in clause 6.1.
6.5 The terms of these Conditions shall apply to any repaired or replacement Goods supplied by Palmer
Hargreaves under clause 6.2.

7. TITLE AND RISK

7.1 The risk in the Goods shall pass to the Customer on completion of delivery.
7.2 Title to the Goods shall not pass to the Customer until Palmer Hargreaves has received payment in full (in
cash or cleared funds) for:
(a) the Goods;
(b) the Services; and
(c) any other goods or services that Palmer Hargreaves has supplied to the Customer in respect of which
payment has become due.

8. CUSTOMER'S OBLIGATIONS

8.1 The Customer shall:
(a) ensure that the terms of the Order and (if submitted by the Customer) the Goods Specification are
complete and accurate;
(b) co-operate with Palmer Hargreaves in all matters relating to the Services;
(c) provide Palmer Hargreaves, its employees, agents, consultants and subcontractors, with access to
the Customer’s premises, office accommodation and other facilities as reasonably required by Palmer
Hargreaves to provide the Services;
(d) provide Palmer Hargreaves with such information and materials as Palmer Hargreaves may reasonably
require to supply the Services, and ensure that such information is accurate in all material respects;
(e) permit Palmer Hargreaves to refer to the Customer as a client of Palmer Hargreaves for marketing
purposes and to use the Customer’s Intellectual Property for such purpose (subject to any conditions
that may be agreed between the parties).
(f) obtain and maintain all necessary licences, permissions and consents which may be required for the
Services before the date on which the Services are to start; and
(g) keep and maintain all materials, equipment, documents and other property of Palmer Hargreaves
(Palmer Hargreaves Materials) at the Customer’s premises in safe custody at its own risk, maintain
Palmer Hargreaves Materials in good condition until returned to Palmer Hargreaves, and not dispose
of or use Palmer Hargreaves Materials other than in accordance with Palmer Hargreaves’ written
instructions or authorisation.
8.2 If Palmer Hargreaves’ performance of any of its obligations in respect of the Services is prevented or
delayed by any act or omission by the Customer or failure by the Customer to perform any relevant
obligation (Customer Default):
(a) Palmer Hargreaves shall without limiting its other rights or remedies have the right to suspend
performance of the Services until the Customer remedies the Customer Default, and to rely on
the Customer Default to relieve it from the performance of any of its obligations to the extent the
Customer Default prevents or delays Palmer Hargreaves’ performance of any of its obligations;
(b) Palmer Hargreaves shall not be liable for any costs or losses sustained or incurred by the Customer
arising directly or indirectly from Palmer Hargreaves’ failure or delay to perform any of its obligations
as set out in this clause 8.2; and
(c) the Customer shall reimburse Palmer Hargreaves on written demand for any costs or losses
sustained or incurred by Palmer Hargreaves arising directly or indirectly from the Customer Default.

9. CHARGES AND PAYMENT

9.1 The price for Goods shall be the price set out in the Order or such other price as may be agreed in writing
by Palmer Hargreaves and the Customer. The price of the Goods is exclusive of all costs and charges of
packaging, insurance, transport of the Goods, which shall be paid by the Customer when it pays for the
Goods.
9.2 Unless otherwise agreed in writing by Palmer Hargreaves and the Customer, the charges for Services shall
be on a time and materials basis:
(a) the charges shall be calculated in accordance with Palmer Hargreaves’ standard hourly fee rates, as
may be notified by Palmer Hargreaves to the Customer from time to time;
(b) Where day rates are charged, Palmer Hargreaves’ standard daily fee rates for each individual person
are calculated on the basis of a seven and a half hour day from 9.00 am to 5.30 pm worked on
Business Days;
(c) Palmer Hargreaves shall be entitled to charge the Customer for any expenses reasonably incurred by
the individuals whom Palmer Hargreaves engages in connection with the Services including, but not
limited to, travelling expenses, hotel costs, subsistence and any associated expenses, and for the
cost of services provided by third parties and required by Palmer Hargreaves for the performance of
the Services, and for the cost of any materials.
9.3 Palmer Hargreaves reserves the right to:
(a) increase its standard fee rates for the charges for the Services at any time;
(b) increase the price of the Goods, by giving notice to the Customer at any time before delivery, to
reflect any increase in the cost of the Goods to Palmer Hargreaves that is due to:
(i) any factor beyond the control of Palmer Hargreaves (including foreign exchange fluctuations,
increases in taxes and duties, and increases in labour, materials and other manufacturing costs);
(ii) any request by the Customer to change the delivery date(s), quantities or types of Goods ordered,
or the Goods Specification; or
(iii) any delay caused by any instructions of the Customer in respect of the Goods or failure of the
Customer to give Palmer Hargreaves adequate or accurate information or instructions in respect of
the Goods.
9.4 Unless otherwise agreed in writing, the Customer shall pay each invoice submitted by Palmer Hargreaves:
(a) within 30 days of the date of the invoice; and
(b) in full and in cleared funds to a bank account nominated in writing by Palmer Hargreaves, and time for
payment shall be of the essence of the Contract.
9.5 All amounts payable by the Customer under the Contract are exclusive of amounts in respect of value added
tax chargeable from time to time (VAT) which shall be charged in addition.
9.6 Without limiting any other right or remedy of Palmer Hargreaves, if the Customer fails to make any payment
due to Palmer Hargreaves under the Contract by the due date for payment (Due Date), Palmer Hargreaves
may, at its absolute discretion, charge interest on the overdue amount at the rate of eight per cent (8%)
per annum above the official dealing rate of the Bank of England from time to time accruing on a daily
basis from the Due Date until the date of actual payment of the overdue amount, whether before or after
judgment, and compounding quarterly.
9.7 The Customer shall pay all amounts due under the Contract in full without any deduction or withholding
except as required by law and the Customer shall not be entitled to assert any credit, set-off or counterclaim
against Palmer Hargreaves in order to justify withholding payment of any such amount in whole or in part.
Palmer Hargreaves may, without limiting its other rights or remedies, set off any amount owing to it by the
Customer against any amount payable by Palmer Hargreaves to the Customer.


10. INTELLECTUAL PROPERTY RIGHTS
10.1 Save where otherwise agreed, all Intellectual Property Rights in or arising out of or in connection with the
Services shall be owned by Palmer Hargreaves.
10.2 The Customer acknowledges that, in respect of any third party Intellectual Property Rights in the Services,
the Customer’s use of any such Intellectual Property Rights is conditional on Palmer Hargreaves obtaining
a written licence from the relevant licensor on such terms as will entitle Palmer Hargreaves to license such
rights to the Customer.
10.3 All Palmer Hargreaves Materials are the exclusive property of Palmer Hargreaves.
10.4 To the extend necessary to allow Palmer Hargreaves to carry out the Services, the Customer hereby grants
Palmer Hargreaves a non-exclusive license for the term of this Agreement and for such period as may be
agreed, to use such of the Customer’s Intellectual Property Rights as may reasonably be required by Palmer
Hargreaves for the purpose of performing the Services.

11. CONFIDENTIALITY
A party (Receiving Party) shall keep in strict confidence all technical or commercial know-how, specifications,
inventions, processes or initiatives which are of a confidential nature and have been disclosed to the Receiving
Party by the other party (Disclosing Party), its employees, agents or subcontractors, and any other confidential
information concerning the Disclosing Party’s business or its products or its services which the Receiving Party
may obtain. The Receiving Party shall restrict disclosure of such confidential information to such of its employees,
agents or subcontractors as need to know it for the purpose of discharging the Receiving Party’s obligations
under the Contract, and shall ensure that such employees, agents or subcontractors are subject to obligations of
confidentiality corresponding to those which bind the Receiving Party. Subject to clause 8.1(e), this clause 11
shall survive termination of the Contract.

12. Limitation of liability: THE CUSTOMER’S ATTENTION IS PARTICULARLY DRAWN TO THIS CLAUSE
12.1 Nothing in these Conditions shall limit or exclude Palmer Hargreaves’ liability for:
(a) death or personal injury caused by its negligence, or the negligence of its employees, agents or
subcontractors;
(b) fraud or fraudulent misrepresentation;
(c) breach of the terms implied by section 2 of the Supply of Goods and Services Act 1982 (title and quiet
possession);
(d) breach of the terms implied by section 12 of the Sale of Goods Act 1979 (title and quiet possession);
or
(e) defective products under the Consumer Protection Act 1987.
12.2 Subject to clause 12.1:
(a) Palmer Hargreaves shall not be liable to the Customer, whether in contract, tort (including negligence),
breach of statutory duty, or otherwise, for any loss of profit, or any indirect or consequential loss
arising under or in connection with the Contract; and
(b) Palmer Hargreaves’ total aggregate liability to the Customer in respect of all other losses arising under
or in connection with the Contract, whether in contract, tort (including negligence), breach of statutory
duty, or otherwise, shall not exceed 120% of the sums paid or due to Palmer Hargreaves under
clause 9 above.
12.3 Except as set out in these Conditions, all warranties, conditions and other terms implied by statute or
common law are, to the fullest extent permitted by law, excluded from the Contract.
12.4 This clause 12 shall survive termination of the Contract.

13. ASSIGNMENT AND CONTRACTING 

13.1 The Customer hereby gives Palmer Hargreaves consent to at any time assign, transfer, charge, subcontract
or deal in any other manner with all or any of its rights under the Contract and Palmer Hargreaves may
subcontract or delegate in any manner any or all of its obligations under the Contract and sub-contract the
processing of personal data (provided the sub-contractor agrees to comply with its obligations under the
Data Protection Act 1998) to any third party or agent.


14. TERMINATION

14.1 Without limiting its other rights or remedies, each party may terminate the Contract with immediate effect
by giving written notice to the other party if:
(a) the other party commits a material breach of its obligations under this Contract and (if such breach is
remediable) fails to remedy that breach within 30 days after receipt of notice in writing of the breach;
(b) the other party becomes or is reasonably likely to become insolvent; or
(c) the other party suspends, threatens to suspend, ceases or threatens to cease to carry on, all or
substantially the whole of its business.
14.2 Without limiting its other rights or remedies, Palmer Hargreaves may terminate the Contract:
(a) by giving the Customer one months’ written notice;
(b) with immediate effect by giving written notice to the Customer if the Customer fails to pay any
amount due under this Contract on the due date for payment.
14.3 Without limiting its other rights or remedies, Palmer Hargreaves shall have the right to suspend the supply
of Services or all further deliveries of Goods under the Contract or any other contract between the Customer
and Palmer Hargreaves if:
(a) the Customer fails to make pay any amount due under this Contract on the due date for payment; or
(b) the Customer becomes subject to any of the events listed in clause 14.1(b) and 14.1 (c) above, or
Palmer Hargreaves reasonably believes that the Customer is about to become subject to any of them.

15. CONSEQUENCES OF TERMINATION

On termination of the Contract for any reason:
(a) the Customer shall immediately pay to Palmer Hargreaves all of Palmer Hargreaves’ outstanding
unpaid invoices and interest and, in respect of Services supplied but for which no invoice has yet
been submitted, Palmer Hargreaves shall submit an invoice, which shall be payable by the Customer
immediately on receipt;
(b) the Customer shall return all of Palmer Hargreaves Materials and any Deliverables which have not
been fully paid for. If the Customer fails to do so, then Palmer Hargreaves may enter the Customer’s
premises and take possession of them. Until they have been returned, the Customer shall be solely
responsible for their safe keeping and will not use them for any purpose not connected with this
Contract;
(c) the accrued rights and remedies of the parties as at termination shall not be affected, including the
right to claim damages in respect of any breach of the Contract which existed at or before the date of
termination or expiry; and
(d) clauses which expressly or by implication have effect after termination shall continue in full force and
effect.


16.GENERAL

16.1 Force majeure:
(a) For the purposes of this Contract, Force Majeure Event means an event beyond the reasonable
control of Palmer Hargreaves including but not limited to strikes, lock-outs or other industrial disputes
(whether involving the workforce of the party or any other party), failure of a utility service or transport
network, failure of a computer system, act of God, war, riot, civil commotion, malicious damage,
compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of
plant or machinery, fire, flood, storm or default of suppliers or subcontractors.
(b) Palmer Hargreaves shall not be liable to the Customer as a result of any delay or failure to perform its
obligations under this Contract as a result of a Force Majeure Event.
(c) If the Force Majeure Event prevents Palmer Hargreaves from providing any of the Services and/
or Goods for more than four weeks, Palmer Hargreaves shall, without limiting its other rights or
remedies, have the right to terminate this Contract immediately by giving written notice to the
Customer.
16.2 Assignment and subcontracting:
(a) Palmer Hargreaves may at any time assign, transfer, charge, subcontract or deal in any other manner
with all or any of its rights under the Contract and may subcontract or delegate in any manner any or
all of its obligations under the Contract to any third party.
(b) The Customer shall not, without the prior written consent of Palmer Hargreaves, assign, transfer,
charge, subcontract or deal in any other manner with all or any of its rights or obligations under the
Contract.
16.3 Notices:
(a) Any notice or other communication required to be given to a party under or in connection with this
Contract shall be in writing and shall be delivered to the other party personally or sent by prepaid firstclass
post, recorded delivery or by commercial courier, at its registered office (if a company) or (in any
other case) its principal place of business, or sent by fax to the other party’s main fax number.
(b) Any notice or other communication shall be deemed to have been duly received if delivered
personally, when left at such addressor, if sent by prepaid first-class post or recorded delivery, at 9.00
am on the second Business Day after posting, or if delivered by commercial courier, on the date and
at the time that the courier’s delivery receipt is signed, or if sent by fax, on the next Business Day
after transmission.
(c) This clause 16.3 shall not apply to the service of any proceedings or other documents in any legal
action. For the purposes of this clause, “writing” shall not include e-mails and for the avoidance of
doubt notice given under this Contract shall not be validly served if sent by e-mail.
16.4 Waiver and cumulative remedies:
(a) A waiver of any right under the Contract is only effective if it is in writing and shall not be deemed to
be a waiver of any subsequent breach or default. No failure or delay by a party in exercising any right
or remedy under the Contract or by law shall constitute a waiver of that or any other right or remedy,
nor preclude or restrict its further exercise. No single or partial exercise of such right or remedy shall
preclude or restrict the further exercise of that or any other right or remedy.
(b) Unless specifically provided otherwise, rights arising under the Contract are cumulative and to not
exclude rights provided by law.
16.5 Severance:
(a) If a court or any other competent authority finds that any provision of the Contract (or part of any
provision) is invalid, illegal or unenforceable, that provision or part-provision shall, to the extent
required, be deemed deleted, and the validity and enforceability of the other provisions of the
Contract shall not be affected.
(b) If any invalid, unenforceable or illegal provision of the Contract would be valid, enforceable and legal
if some part of it were deleted, the provision shall apply with the minimum modification necessary to
make it legal, valid and enforceable.
16.6 No partnership: Nothing in the Contract is intended to, or shall be deemed to, constitute a partnership or
joint venture of any kind between any of the parties, nor constitute any party the agent of another party for
any purpose. No party shall have authority to act as agent for, or to bind, the other party in any way.
16.7 Third parties: A person who is not a party to the Contract shall not have any rights under or in connection
with it.
16.8 Variation: Except as set out in these Conditions, any variation, including the introduction of any additional
terms and conditions, to the Contract shall only be binding when agreed in writing and signed by Palmer
Hargreaves.
16.9 Governing law and jurisdiction: This Contract, and any dispute or claim arising out of or in connection with
it or its subject matter or formation (including non-contractual disputes or claims), shall be governed by, and
construed in accordance with, English law, and the parties irrevocably submit to the exclusive jurisdiction of
the courts of England and Wales.

PRIVACY policy

This privacy policy applies to the websites ("Sites") operated by Palmer Hargreaves ("Palmer Hargreaves", "we", "our" and "us") and to the processing of personal information by Palmer Hargreaves as contemplated in this privacy policy. Any reference to "you" or "your" means you, the user.

Palmer Hargreaves respects your privacy and is committed to protecting the personal information you share with us. This statement describes how we collect and use your personal information that we may collect about you through the Sites and from our communications with you. The Sites are hosted on various servers within the European Economic Area.

DATA PROTECTION LAWS
We are conscious of our legal responsibilities as a "data controller" and we support the principles of data protection reflected in the General Data Protection Regulation (GDPR), which comes into force in May 2018 1. We shall endeavour to ensure that the personal information we obtain and use will always be held, used, transferred and otherwise processed in accordance with our legal obligations.

Other websites 
There may be links from the Sites to other websites. This privacy policy only applies to the Sites and not to any other websites including any websites linked from any of the Sites. Accessing those third party websites or sources requires you to leave the Sites. We do not control those third party websites or any of the content they contain and you expressly acknowledge and agree that we are in no way responsible or liable for any of those third party websites, including, without limitation, the content, policies, failures, promotions, products, services or actions of those websites and/or any damages, losses, failures or problems caused by, related to or arising from those websites. We encourage you to review all policies, rules, terms and regulations, including the privacy policies, of each website that you visit.

How we obtain personal information about you
We may as a result of your interaction with our Sites and our communications with you hold and process personal information obtained about you. The types of personal information we collect may include:
your name
your phone number
your email address
your address
your profession
your job title 
the company you work for 


How we collect and use non-personal information
We obtain your personal data when you interact with us for example by signing up to our blog, careers notifications or any forms hosted on the Site. Please note that when anyone visits any of the Sites, we automatically collect certain non-personal information such as the type of computer operating system (e.g., Windows or Mac OS) and browser (e.g., Safari, Netscape, Internet Explorer) being used, and the domain name of the internet service provider. We sometimes use the non-personal information that we collect to improve the design and content of the Sites and to enable us to personalise your experience.

What we do with your personal information
The personal information that you provide will be available to Palmer Hargreaves, our affiliated companies and trusted third party service providers and contractors for the following purposes: 
to process enquiries received via the Sites  
to register you for and send you newsletters
to conduct market research and business development
to provide you with information about products and promotions that may be of interest to you from ourselves
in connection with surveys related to our products and the Sites
any other purpose indicated at the time you voluntarily provide your personal information

Marketing
We may from time to time use your personal information to send you automated email messages or marketing materials regarding our services and the services of third party suppliers, in each case with your prior consent. These email messages may contain features that help us make sure you received and were able to open the message.

You may opt out of receiving such marketing email messages at any time, free of charge, by replying to the message with "unsubscribe" in the subject line, or by following the instructions in any marketing communication.

Disclosing your personal information
We may disclose your personal information to companies and individuals who perform business functions and services on our behalf. Such functions may include hosting the Sites, analysing data and providing other support services. All such parties will be required to keep your personal data secure and only process it in accordance with our instructions.

We may also disclose your personal information if, in our opinion, disclosure is required by law.

International transfers of your personal information
We may transfer and process any personal information you provide to us to countries outside the European Economic Area whose laws may not afford the same level of protection to your personal information. We will therefore ensure that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer.

The accuracy of your information
While we endeavour to ensure that the information we hold about you is accurate and kept up to date, we shall assume that in the absence of evidence to the contrary, the information you provide us with is accurate. Should you inform us of inaccuracies in the information which we hold in relation to you or, if we discover that such information is inaccurate, it shall be promptly rectified by us. We do not intentionally retain any information about you which is out of date or which is no longer required.

Personal Data Security and Confidentiality
We maintain adequate technical and organisational security measures to protect your personal information from loss, misuse, and unauthorised access, disclosure, alteration, or destruction.

Access and Correction Rights
You can request access to, and have the opportunity to update and amend your personal information, and you can exercise any other rights you enjoy under applicable data protection laws, including, for example, objection to and blocking of the processing of your personal information, by contacting us. For security reasons, we reserve the right to take steps to authenticate your identity before providing access to your personal information. Subject to applicable law, we may charge you a small fee to access your data.

Retention of data
We will keep your personal information for as long as necessary for the purposes for which it was collected, to provide you with services and to conduct our legitimate business interests or where otherwise required by law. You can ask for your data to be removed from our systems at any time.

Changes to the Policy
We reserve the right, at our sole discretion, to modify, add or remove sections of this privacy policy at any time and any changes will be notified to you using the email address you have given us or by an announcement on the webpage available at the "Privacy Policy" link on the Sites. Your continued use of the Sites, following the posting of changes to this privacy policy, will mean you accept these changes.

COOKIES & TRACKING SOFTWARE
What is a cookie?
A cookie is a simple text file that is stored on your computer or mobile device by a website's server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what's in your shopping basket.

How do we use cookies?
We use "cookies" and other types of tracking software in order to personalise your visit to our Sites and enhance your experience by gaining a better understanding of your particular interests and customising our pages for you.

We may use the information provided by cookies to analyse trends, administer the Sites, or for research and marketing purposes to help us better serve you. No information which personally identifies you will be collected through the cookies.

Our Sites require the use of cookies in order to work at their best. If you do not wish these cookies to be used then please note that you may not experience our Sites working to their best effect.

How can I stop my machine receiving cookies?
You can set your browser to notify you before you receive a cookie so you have the chance to accept it and you can also set your browser to turn off all cookies. The website allaboutcookies.org (run by the Interactive Marketing Bureau) contains step-by-step guidance on how cookies can be switched off by users.

Privacy Queries
If you have any questions regarding this policy, or you wish to update your details or remove your personal data from our records, please inform us at leamington@palmerhargreaves.com.
Should you have any concerns, you have a right to raise this with the information regulator, the Information Commissoner’s Office: /ico.org.uk

Thank you for visiting the Palmer Hargreaves Sites.

Date of last revision 11th February 2019.

FOR MORE INFORMATION, CALL +44 (0) 1926 452 525 OR EMAIL leamington@palmerhargreaves.com.