Four areas of competence form the cornerstones of our services. And running through them all is the passion of our people.
Demands on communication services are constantly shifting, and consumers expect ever more interaction with brands and companies. The wide range of channels, platforms and events offer great opportunities. But they can also create a great deal of confusion. To master this complexity and make positive use of it, you need a coherent and sustainable communication strategy. What are the goals? Who do you want to reach? Where are these targets? How (and when) can they be approached? What issues are the most relevant? How can we resolve them? Just some of the questions our strategists raise – and answer. Day in, day out.
21st century consumers prefer their content to inform and/or entertain. Product benefits and features now often need to take a back seat. The focus of our work has always been on the development, production and distribution of content in the most relevant forms and formats. From storytelling to scriptwriting, blogs, white papers and infographics to photos and film. With know-how, in-depth research and data-based tools, our content teams deliver the right topics, anchors and timings. Whether it’s for social media, inbound marketing or internal communications, apposite content is king.
For us, a good creative idea isn’t necessarily the funniest or most original idea, (or one that’s filmed in an exotic location). It’s one that achieves the greatest impact in terms of communication. Our creatives understand this is the goal, not boosting their own egos (or suntans). They can point to years of experience developing ideas that work, sticking in people’s minds and not just scratching the surface. And that’s long been much more than just text and pictures. Ideas with real depth are multi-dimensional, encompassing the interactive possibilities of digital channels and the latest technologies. It’s why our ideas aren’t born behind closed doors but in close cooperation with our account managers, industry experts, strategists, content specialists. And, importantly, with our clients.
Digital is now totally integral to our world, and has led to lasting changes in the communications industry. Our digital team sees itself as consultant, scout and concept developer. They aim to exploit the full potential of digital communications – without losing track of their goals. Whether it’s online, inbound, social or marketing automation, we understand the requirements, only working with proven partners.
IN-DEPTH INDUSTRY KNOWLEDGE
We work for the best companies in their sectors. Automotive, telecommunications, agriculture or manufacturing; and we bundle our specialist expertise in networked industry pods with broad skills. Our strategists, creatives, designers, content and account handlers all have their fingers firmly on the pulse. So whoever’s working on your account, understands it fully. Not everybody can say that.