Top ten performing FTSE CEOs on LinkedIn revealed in new report
- 1,035 number of posts and 133,503 engagements and interactions analysed over a 12-month period to identify top corporate communicators
- Bernard Looney of BP reaches summit of inaugural annual FTSE 100 CEO LinkedIndex
- Heightened focus on executive communication in times of volatility and uncertainty
The FTSE 100 CEO LinkedIndex 2023, the UK’s first authoritative report examining the LinkedIn activity of Britain’s business leaders, has been published, revealing which FTSE CEOs are leading the charge on the social media platform.
BP CEO Bernard Looney tops the list of best performing CEOs, which has been calculated using a methodology based on criteria including follower numbers, post engagement and interaction with comments, in addition to originality and variety of content.
The top ten performers featured within the report are listed as follows:
- Bernard Looney, BP
- Ondrej Vlcek, Avast Group
- Ben Van Beurden, Shell
- Bill Winters, Standard Chartered
- Noel Quinn, HSBC
- Steve Hare, Sage
- Alan Jope, Unilever
- Alison Rose, Natwest
- Emma Walmsley, GSK
- Peter Herweck, AVEVA
Compiled by international marketing communications agency, Palmer Hargreaves, the FTSE 100 CEO LinkedIndex 2023 is the outcome of detailed analysis of FTSE CEO LinkedIn profiles during the period 1 June 2021 to 1 June 2022. The research aims to shine a light on the demographic make-up of top UK CEOs, while providing qualitative and quantitative insights into their online communication styles and patterns of behaviour. It also builds on the success of the original annual CEO LinkedIndex report launched by Palmer Hargreaves DE in 2021, which undertook a similar exercise, focusing on CEOs within the DAX in Germany.
Some key findings of the report include:
- 20% of the top 10 listed CEOs are women, despite being vastly underrepresented (9%) within the FTSE 100
- The majority of FTSE CEOs are not present on any other social media platform beyond LinkedIn
- 23% of FTSE CEOs have no visible LinkedIn profile
- Strategic and commercial performance was the most common topic for top 10 CEOs, while sales-related content accounted for only a tiny minority of LinkedIn posts
The report also paints a picture of the profile of Top 100 UK FTSE business leaders, who are on average:
- 55 years of age
- In post for 5.8 years
- Educated to Masters level
Simon Tierney, Managing Director of Palmer Hargreaves UK, said: “Our research provides an exciting snapshot of how Britain’s business leaders are using LinkedIn to enhance their personal brand and that of their organisation. Against a backdrop of continuous uncertainty and volatility, there is a growing expectation that top figures from the business world should make their voices heard via digital channels, and here we see how some are achieving greater success than others in this regard.
“This report marks the beginning of an annual series that will closely monitor the evolution of LinkedIn as a platform for top executives, and of the composition of the FTSE 100, providing us with a better understanding of the communications and business landscape.”
Download the free report and enjoy Palmer Hargreaves' showcase of the top FTSE 100 CEO LinkedIn profiles.