ph supported BSA in the successful launches of two motorcycle models: the BSA Bantam 350 and the BSA Scrambler 650. Working end-to-end, we delivered underlying concepts and imagery, press and influencer management, creative and event assets, and a pre- and post-launch digital campaign.

BSA’s new models combined legacy with modern technology as they brought this beloved British brand to a new generation of riders. But the objective wasn’t just to tell their story: it was to support every stage of the funnel through strong awareness, early demand, leads and test ride bookings.

We achieved results for BSA because we didn’t just supply assets: we worked with them end-to-end from planning to delivery. We set up close, collaborative ways of working, with regular check‑ins and shared documents that allowed for fast decisions and flexibility. Pre-event, we oversaw journalist and influencer outreach, managing relationships and developing model‑specific press packs that gave each bike a distinct narrative. We also coordinated a pre‑event photoshoot to capture high‑quality imagery and footage, which was used to produce launch films for each model. For the launch event, we designed artwork and collateral to create a consistent brand experience. On site, we supported with real-time content capture and social posting. Then, we orchestrated a targeted follow-up campaign, from teaser activity to social activity promoting test rides.

The new models got media partners talking. Press coverage was truly global, with cuttings across the UK, EU, India, USA, Malaysia, Australia and New Zealand. And the ultimate proof is in the commercial results: the BSA Scrambler generated 1,000 leads in a week, while the BSA Bantam generated over 800 leads that produced 150 confirmed orders in the short term.